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People wait to enter H&M-owned multi-brand discount store Afound on the day of the brand's launch, in Stockholm, Sweden June 14. REUTERS/Anna Ringstrom Stock Photo - Alamy
Digital marketplace Afound expands further into Europe - H&M Group
H&M Launches Afound, A Discount Omnichannel Retailer - Retail TouchPoints
H&M Group Brings a New Model to the Market With Afound