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![PDF] The interplay between brand and business model architectures:a conceptual grid | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/6ceaf97da281a9dd2f0434979ae8ec036f9360b4/13-TableI-1.png "PDF] The interplay between brand and business model architectures:a conceptual grid | Semantic Scholar")
PDF] The interplay between brand and business model architectures:a conceptual grid | Semantic Scholar
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