Daiwa has introduced its new UI called ‘The Big Wall’ alongside the launch of a new smart television. The 49-inch offering (D50F58S) is the first to run the new interface. It can analyse user behaviour and consumption to provide recommendations. The Big Wall UI displays trending trailers, music, shows, films etc. The company has also promised regular OTA updates as the UI is touted to be AI-enhanced.
Arjun Bajaj, Director – Videotex and Founder of Daiwa TV said, “We’re delighted and proud to be the first Indian Brand to announce Custom UI to its users. The Big Wall UI is a fresh, easy to use and a more intuitive user experience that lives to our vision of “Expect the Unexpected”. The new UI is built in sync with the enhanced consumption of digitalized content across the country, which works tailored as per the user. Going forward ‘THE Big Wall’ will be available in all our smart TV’s starting from 80cm (32) up to 165cm (65).”