WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales over Nike. They signed on two American decathletes who were favored to win gold: Dan O'Brien
Darren Rovell on Twitter: "This week in 1992: Dave Johnson, the man behind Reebok's $25M “Dan vs. Dave” campaign, wins bronze in Olympic decathlon. Ad campaign went bust when Dan O'Brien failed
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
Vintage Reebok Dan vs Dave | eBay
Dan & Dave — Dave Muller
Rare Vintage 1992 Dan vs Dave World Greatest Athlete Reebok T-shirt Barcelona | eBay
Where are they now: Dan and Dave - Sports Illustrated
Dan and Dave, and the most famous Olympic ad campaign of all time - Marketplace
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
The Trials of Dan and Dave - 99% Invisible
/arc-anglerfish-arc2-prod-dmn.s3.amazonaws.com/public/N7DXVFTPJSEHMJGFF2VJ5VHMLA.jpg "I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson")
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
Who Is The:Dan & Dave:Reebok:Chiat:Day:1992 | STUFF FROM THE LOFT.
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
KFADvertising: Remember Dan and Dave?
Dan and Dave, Part 2: Two regular dudes go head-to-head with stud athletes at Pizza Hut event
If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports
30 for 30 Podcast: ESPN translates to audio medium - Sports Illustrated
Rare Vintage 1992 Dan vs Dave World Greatest Athlete Reebok T-shirt Barcelona | eBay
Vintage Reebok Dan vs Dave
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
Dan O'Brien on Twitter: "Ran into a Dan and Dave fan at Hayward Field! #USATF https://t.co/UafgNmrxgm" / Twitter
Vintage Reebok Dan vs Dave
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
