Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in
LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Helps Nike Make $600 Million a Year and Recently Saw the Company Place Him in the Same Club as Michael Jordan: 'I'm Definitely Honored'
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
Nike Gave LeBron a Lifetime Shoe Deal
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies
Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James
Suns' Kevin Durant Signs Lifetime Nike Contract; Joins LeBron James, Michael Jordan | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush
Nike inks lifetime contract with NBA star Kevin Durant | CNN
On this day in 2003: LeBron James inked the richest rookie shoe deal
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James
Zion Williamson's shoe deal with Nike's Jordan Brand is the richest ever for an NBA rookie - MarketWatch
LeBron James Signs Largest Deal in Nike History
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
LeBron James' rookie Nike sneaker deal at par with late Kobe Bryant and Michael Jordan
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
The Road To Riches: How LeBron James Changed The Sneaker Game Forever | BashaBearsBasketball.com
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
NBA: Story behind LeBron's Nike ad for debut shoe - ESPN
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
