This photo was taken right after a cult of 39 people committed mass sucide on March 26th, 1997. The cult was known as "Heaven's Gate" they believed that a spaceship following the "
Heaven's Gate (religious group) - Wikipedia
The Heaven's Gate Nikes and the Sneakerheads Who Collect Them
Remembering the Nike Sneaker That Took One Cult to Heaven | Sole Collector
Por qué todos llevaban las mismas Nike en el suicidio de la secta 'Heaven´s Gate'? | Tentaciones | EL PAÍS
Suicide, Nikes, and comet space ships: the story of the Heaven's Gate cult | by Matt Reimann | Timeline