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Price Taker to Price Maker: Journey of pricing the Nike way. | T2 2016 MPK732 MARKETING MANAGEMENT (CLUSTER B)
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Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits
How Do We Get Paid for This? Beating the Commodity Trap Using Design‐based Differentiation to Maintain Pricing Power - Parkman - 2021 - Design Management Review - Wiley Online Library
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