Smart TV market has picked up very well in last few years, especially last year, when we saw many global brands launched wide range of smart TVs for Indian market. Daiwa, the leading Indian brand has also penetrated much deeper in target market and has quickly captured significant market share. Arjun Bajaj, CEO & Founder, Daiwa, is very excited with the performance and has quite big plans for 2020, which he shared with DT in an exclusive interaction.
Q: How do you see the brand’s overall business growth in CY 2019?
A: Daiwa has seen 8x growth in the sales of Smart Tv’s and 4x growth in Washing Machines, now aiming a turnover of 100cr. We have enjoyed strong popularity in the Indian Markets with both Quality and Price points. 2019 has been a great overall for us, both in terms of sales and revenue. If the economy picks ups in 2020 it might even go bigger, as with the rising trend of Smart Tv’s, our Smart Tv’s with ’The Big Wall’ UI have been a gamer changer for the TV Industry.
Q: What will be your overall business growth or target revenue for CY 2020?
A: We don’t play over ambitious, considering the Indian Markets are very aggressive. However, realistically speaking we are targeting beyond 100cr this 2020. Today, for Daiwa the Sales Model is not just focusing online but strongly focusing in the offline market, and this is the biggest plus point we have against the several ‘Online only’ brands. 2020, is highly dependent on several factors; and as we see things being mapped we believe it’s a positive number to hit.
Q: What will be your key focused product line-up in the year 2020?
A: For 2020, our line up shall focus upon Smart TVs with better specs in terms of designs, software performance as well as hardware. We shall be looking at HD, UHD and 4K TVs in India. Our agenda is to be the chosen Brand for people who wish to buy large expensive bigger screens. Apart from TV, we shall also be looking at Washing machines in New metros an Tier 2/Tier 3 cities. All in all, the agenda for the year is advancements in technology keeping price points and good quality in mind. Apart from this, to adapt to growing demands, we shall also be looking at expanding our manufacturing capacity in India.
Q: What will be your channel strategy to drive substantial growth?
A: Today Daiwa has a very strong Pan India presence and we are growing with each passing Month. Currently, we hold a very strong Market in Northern India – Delhi, Punjab, Haryana, UP etc. We are now also focusing on to spread our reach in the Western and the Southern parts of India. We plan to grown both, with new verticals and new geographies in 2020. Today Daiwa has over 1000+ touchpoints at Pan India Level, which we aim to double this year.
Q: Please share your service support commitment for your loyal customers.
A: Daiwa is serving at more than 19000 + pincodes with the help of 800 + service centre network. We also have our ‘MY DAIWA’ app for a hassle-free service experience, which allows customers to track its service status, easily register their products as well as easily request for installation/ repair and chat with our service executives too. There are also additional benefits such as free extended warranty that Daiwa is offering to its customers. Our main aim is to build convenience for the users and build a hassle free experience when buying Daiwa and when the customer owns Daiwa.